Keep safety at the top of your mind.

Work is a means to a lifestyle – it is the responsibility of everyone in the company to work with safety in mind so we can all go home in the same shape we came to work in. Don’t limit this to yourself – you are empowered to STOP work if you see others doing something that isn’t safe. If you are asked to do something that seems unsafe, take a time out, and assess how the task can be completed safely. Report safety issues in and around the facilities we work in. Do it quickly and act on a remedy before others might get hurt or injured.

ALWAYS do the right thing.

Demonstrate an unwavering commitment to doing the right thing with every decision you make and in every action, you take – especially when no one is looking. Always tell the truth. If you make a mistake, own up to it, apologize, and make it right.

No passengers.

At BROC, we run as lean and as efficient as possible. We move quickly and show up all in for the long haul to honor our commitments. As professionals in every position, we don’t have room for passengers – people simply trying to slide by.

Trust and support each other.

We ALWAYS assume people are acting in the company’s best interests as we all try to act in the company’s best interests. If we feel someone isn’t doing so, we ask them for clarification and ensure we are both on the same page. We support each other’s needs and help minimize project timelines whenever possible.

We invest in our clients, our company, and each other.

Relationships are the backbone of the company. We strive to give our customers the best experience possible in good times and in bad. We spend time getting to know them, understand their needs, and often address them before we are asked. The same goes for the company and each other. While we are all individuals, we all are human and have specific ways we like things. Get to know those ways and work with them. You get more bees with honey than with vinegar!

Things don’t move quickly because someone is yelling about something. We find calm, rational paths together without letting our emotions get the best of us

In our business, changes to a schedule can happen in an instant. We give our customers and each other news – good or bad – early and update it often. This gives us time to adjust to unforeseen difficulties and not leave our customers in the dark. Delivering news means sticking to facts, not elaborating on conjectures or feelings we have toward a subject.

Everyone digests information differently. By ensuring we give each other and our customers the basic who, what, where, why, and when we can minimize the chance of misunderstandings and eliminate the opportunity for prolonged communication. This isn’t a case of talking down to people. It is required for effective communication. Don’t feel looked down on when someone gives you more information than you think you need. The details are there for a reason.

From the spelling of a customer’s name to the specific fonts we use for company documentation, details matter. Be a fanatic about accuracy AND precision. Double-check your work before you move on from it; get the details right!

Trust your gut, but only after you have taken in all available data and facts. We are a data-driven company and make data-based decisions. Don’t jump to conclusions about whether something is or isn’t a certain way, dig for the facts and make decisions accordingly. When you are asked for facts, deliver them, good or bad! We’ll learn and improve.

Growth can mean many things, and the top and bottom line don’t always have to be connected. In times of revenue growth, we need to focus on margin growth for the times when revenue growth slows, and we need to maintain our company. Growth can be uncomfortable; dive in and embrace that we are empowered to make changes to support growth.

Waste comes in many forms; whether it is process, paper, cardboard, assembly times, install times, service times, we relentlessly seek opportunities to reduce it.

Employees are expected to challenge existing practices in the efforts of long-term time and cost savings, and its
expected that some of these efforts will fail. Don’t let that deter you from trying. We are not looking for long-waged wars but rather quick and decisive battles that can be developed, acted upon, and analyzed for success quickly and with minimal expense. This data can then be used for further expansion of the theory if needed. Be OK with dropping an idea if it doesn’t look promising; don’t try to force it.

Record a follow-up date for every action and take responsibility to see it gets completed. We get paid to complete things, not simply get the ball rolling.

Anyone can say they will get something done – professionals GET things done. Do what you say you are going to do when you say you are going to do it. Don’t let feelings creep in that you could have done more.

We build out world-class facilities and quality matters. That is only possible if we each take pride in our work. Assume everything you touch will be seen for 30 years to come. Whatever you touch has your signature on it. Sign it in BOLD ink.

Continuous improvement is CONTINUOUS improvement.

Just like Rome was not built in a day, not every idea or request can become a reality in an instant. Our target is to become a world-class specialized contractor, there will always be areas we can improve.

Wear the company flag.

Take pride in the company and, more importantly, what you do for the company. Every employee is here for a reason, and we all must row in the same direction to achieve success. Never speak poorly of your coworkers or the company and wear the company “colors” with pride.

If you say you are going to do something, do it. Be the person everyone knows they can rely on to do what they are supposed to do and commit to doing. Don’t be the person to drop the ball when your piece means just as much as everyone else’s, and if not accounted for it risks the success of the mission. We hold ourselves
accountable as much as we hold others to follow through with commitments and expectations.

Opportunities come to you quickly; problems can come even faster. Assume there will be a positive outcome, but recognize it is because we constantly take in information to help us anticipate needs that things go well. Don’t be caught being complacent because things are generally going well. Assume some detail is being
missed and stay vigilant. Be on the hunt for problems.

We prioritize and consistently deliver swift and timely responses to customer inquiries, concerns, and requests. We do not let a request go untouched for more than 24 hours. Doing so shows we are committed to exceptional customer service, fostering trust, satisfaction, and competitive advantage in a market where quick and efficient communication is paramount.